A while back, I read on Yoga Dork that Barbie is a yoga teacher now. Apparently you can only get her at Target, complete (for some mysterious reason) with a little dog.
She’s bendier that your usual Barbie, she’s wearing workout clothes, but, oddly, her feet are still designed to fit high heels only. Imagine the havoc that’s going to wreak with her forward bends…
And then lululemon came out with a spoof ad -
Apparently, it pissed a lot of people off. Like, a LOT.
I personally think it’s really funny, and this is why: if you’ve ever been objectified because you are a yoga teacher, you will have felt about as real as Barbie. This ad pokes fun at an entire culture which views yoga as just something to make chicks look hot in yoga pants for guys. And gets them bendy of course. I joke about that regularly, but you know what?
I laugh because if I didn’t, how else would I cope with the heckling when I walk past a construction site in my yoga pants?
That sort of sexual harassment is illegal in Australia, they send people on courses to teach them respectful behaviour. But it still happens. The catcalls, I mean. Not the respectful behaviour.
Now that I have short hair and wear a lot of black, it happens less, but back in my own personal Yoga Barbie days of long hair & pink tops, it was fucking relentless.
I shudder to think what it would have been like had I actually had blonde hair.
What do you guys think? Is the lulu ad funny or lame?