Nobori Flag – History, Modern Use, and Symbolization

Nobori Flag – History, Modern Use, and Symbolization

A nobori flag is a type of Japanese flag that has been used since the Edo period. These flags, also known as streamers or banners, are usually seen during festivals and celebrations in Japan. These flags are an integral part of Japanese culture and have deep roots in the country’s history.

These flags have been an important part of Japanese culture for centuries and remain popular today due to their bright colors and unique designs. They can be seen at festivals all over Japan and can be purchased online for those who want to experience this traditional form of decoration at home or work.

Whether you’re looking for something festive for your next celebration or just want to add a touch of Japan’s rich cultural heritage to your home decor, a nobori flag may be just what you need!

History of Nobori Flags

Nobori flags have been around since the Edo period (1603-1868). During this time, the Tokugawa shogunate ruled Japan and used these flags to identify their forces. Each banner had unique colors and symbols that served as identification for samurai warriors on the battlefield.

This tradition continued after the end of the Edo period, with some changes being made over time to reflect modern sensibilities. For example, these flags were often decorated with kanji characters representing battle cries during World War II but have since been replaced by more peaceful images such as flowers and animals.

Modern Uses of Nobori Flags

Today, these flags are primarily used during festivals or celebrations in Japan. The banners are typically hung from poles or buildings to mark special events such as weddings or New Year’s Day parades.

Some temples also use them to honor deities on certain days throughout the year. Nobori flags are also used as a form of advertising. Businesses commonly hang one along the side of their building or by the entrance to attract customers.

In addition to their decorative use, some companies also fly them outside their offices or factories as a way to show pride in their company or promote its products.

Symbolism Behind Nobori Flags

The colors and symbols on these flags can have spiritual or symbolic importance. For example, many banners feature bright red tones, which symbolize good luck, happiness, and joy.

White can signify purity or innocence, while blue typically stands for loyalty and dedication. Gold is often used to represent wealth and power as well. Each symbol has its own meaning, which helps to make flags a beautiful expression of Japanese culture.

Are Nobori flags Used Only in Japan?

No, these flags are not limited to Japan. They have become increasingly popular in other parts of the world as well. In fact, they can be seen flying at various events throughout Europe and North America. The use of these flags is also becoming more prevalent in countries like China, Korea, and India as a way to show national pride.


Nobori flags are an important part of Japanese culture and history, but they have also gained popularity around the world. From their humble beginnings as symbols of identification on the battlefield to their modern uses at festivals and celebrations, nobori flags are a reminder of Japan’s rich past and vibrant present.